Sen. John Thune (R-SD)
Sen. Richard Blumenthal (D-CT), Sen. Jerry Moran (R-KS), Sen. Marsha Blackburn (R-TN), and Sen. Mark Warner (D-VA)
The Filter Bubble Transparency Act would require large-scale internet platforms to notify consumers that they routinely use algorithms that make inferences based on their personal data to filter what content they see — or do not see — online. The bill would also require platforms to allow users to opt-out of this “filter bubble.” Importantly, these requirements would not apply when algorithmic ranking systems use personal data that was “expressly provided” by the user “to determine the order or manner in which information is delivered to them” (e.g., search terms, filters, speech patterns, saved preferences, social media profiles and content followed by the user.) The bill would be enforced with civil penalties by the Federal Trade Commission under the Federal Trade Commission Act.